PHD
Services rendered — Creative, Artworking
PHD are a part of the Sis group of products aimed at the “ordinary athlete” A typical target user would be semi active gym goer or someone that’s on a new fitness journey.
PHD’s “DIET WHEY” is a dietary supplement designed to provide high-quality protein derived from whey, casein, and plant-based sources.
I designed and directed creative on this campaign which was PHD’s first national campaign for it’s DIET WHEY product. It appeared it a series of fitness and running magazines aswell as a number of 48 and 6 sheet advertising locations.
Following the success of OOH campaign the assetts were also rolled out as digitally as paid ad’s.
Metrics show improved engagement, highlighting the OOH effectiveness in brand awareness. PHD saw a rise in website traffic and social media interactions, indicating successful consumer action
Following the success of the OOH campsign the assets are currently being rolled out digitally as targeted and paid advertiisng..
I created a series of paid ads to promote the Sis Energy Gels range.
