King Koby is a barber located in Leeds. As part of a recent expansion, I was approached to create a new identity for an in house doughnut brand. The brief was to incorporate baseball bats and an aesthetic true to King Kobies values and outlook. I attempted to create a heritage-led that features old fashioned razors to associate the designs to barbering King Kobies fundamental service along with the requested baseball bats. The designs were ultimately not used as part of KK’s expansion, unfortunately.