KOR Fitness is a gym in Northern Quarter Manchester, Uk. As part of my time at Studio DBD, I created a series of flyers and promotional material to help publicise the launch of the gym. The Northern Quarter has a young professional demographic. It was important that the flyers were produced in a way that would engage with the core demographic. I attempted to make the aesthetic of the fliers a little bolder by using colours and fonts that wouldn’t usually be associated with gyms and the fitness sector.