CUNNING.DESIGN
Digital Design By Marc Cunningham
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Blue Caribou

 In collaboration with  Studio DBD  The brief was to create something which could represent the French/Canadian heritage of Poutine and the team at Blue Caribou. I took reference from the North America road-trip, street signage and local diners to draw the bespoke typeface and used Habitants of Canada - the French settlers who farmed the land and were often called ‘Poutine' due to it’s original cost effective but filling properties as a food.    Poutine is the national dish of Canada and is a fast food favourite. The challenge with this brief was to implement poutine to a UK market by creating intrigue and a captivating visual language that made the brand engaging.

In collaboration with Studio DBD The brief was to create something which could represent the French/Canadian heritage of Poutine and the team at Blue Caribou. I took reference from the North America road-trip, street signage and local diners to draw the bespoke typeface and used Habitants of Canada - the French settlers who farmed the land and were often called ‘Poutine' due to it’s original cost effective but filling properties as a food.

Poutine is the national dish of Canada and is a fast food favourite. The challenge with this brief was to implement poutine to a UK market by creating intrigue and a captivating visual language that made the brand engaging.

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